Sometimes GPs need a couple at-bats with LPs before funding is in the offing. Here’s a fantastic thread from Beezer Clarkson on what GPs should keep in mind when re-pitching LPs that have previously passed.

VC investor relations, in the words of Fred Wilson of Union Square Ventures: “The VC’s ‘customer’ is the founder/CEO/portfolio company and our LPs investors are our ‘shareholders’. Frequency, regularity, and transparency are the key factors to focus on with investors.”

Many LPs are actively backing underrepresented managers (primarily women-led firms and people of color) through direct mandates or an increased focus and preference toward investing in underrepresented managers. Here’s a crowd-sourced list assembled by Samir Kaji:

So much of public discussion about VC fixates on relationships between VCs and entrepreneurs. What gets left out: the quiet chats between GPs and LPs. Fantastic article on the push among VCs to name LP names.

Virtual LP meetings don’t have to be a drag. Here’s how to run a ‘best in class’ virtual annual meeting for your investors, according to Emily St. Denis of Female Founders Fund.